It was less than a month between the time Pete Dodd noted that reports about staff departures are "laughably incorrect" that he proved his point in spectacular fashion by publishing an inaccurate account of Col Rodgers' departure as director of Sony's Driveclub. Dodd showed exceptional bravery by illustrating his own point through a very public failure and then by both taking his licks and issuing a very honest apology.
As someone who has worked to promote both Sony and Microsoft, Dodd clearly learned one of the great lessons of good PR: when you screw up, admit it. We're not really sure what it's like to screw up, but we'll update this post with new information if we ever learn.
Unfortunately for Dodd and this site, he forgot one very important apology: to us. On March 28, this website was working on a fool day (get it?) of April 1st coverage of Dodd revelations. The chaos that erupted on Twitter and NeoGAF made it impossible for us to proceed. We considered whether it was appropriate to maintain our focus on the No. 1 insider (and to be entirely honest, we still are -- we are not a Dodd promotional vehicle).
Rodgers has accepted Dodd's apology and it appears the Internet is moving on, as it should. We, however, cannot move on. We aren't awaiting an apology and if we get one we won't accept it. Flowers might help.
We'll be back later today with another update on Dodd. Stay tuned!
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