Dodd: Sony, Microsoft, Oral-B working on new platforms

Electric vs regular toothbrushes is the new console war.
— atFamousmortimer (@atPeteDodd) February 24, 2014

Famous Mortimer, of the Internet's Twitter social network, said this week that Microsoft and Sony -- not satisfied with only battling for your living room -- will take their rivalry to the bathroom. The two console manufacturers will be producing toothbrushes.

Microsoft's brush is code-named Xbrush but details of Sony's dental platform are sketchy. The video game industry's foray into oral hygiene brings with it some interesting wrinkles:

Nintendo, rather than producing a traditional toothbrush is looking to disrupt the market by offering a  wrist-mounted mirror which users will wear while washing their teeth with toothpaste squirted onto an index finger.

The Atari Jaguar is reborn, at left, as a dental machine.

Of course, the move may also mean a return to legitimacy for Atari, which has a marked lead as a provider for the dental industry.

UPDATE: We reached out to Oral B for comment on their new competition:

@OralB Do you have any comment on Microsoft's plan to enter the dental products industry? http://t.co/Gg0KpsyfIc
— Dodd's Word (@DoddsWord) February 25, 2014

However, the toothbrush giant failed to respond. Against the public relations machines at Sony and Microsoft -- as well as the expected previews at various gaming websites, this could spell trouble for parent company Procter & Gamble, one of Fortune's "Most Admired Companies," just two spots in front of Microsoft.

UPDATE 2: News out of the Mobile World Congress today offers some clarification on Oral-B's silence and a tantalizing hint that the company is indeed planning its own next-generation home console. With a series of smart toothbrushes in the works, a home console could be the linchpin that will help the company achieve that elusive holy grail: the gamification of dentistry.